Email newsletters are an excellent method of updating donors on your organization’s upcoming events, fundraisers, and success stories. Including a newsletter sign up on your website is also a way to attract potential donors. Someone who may not yet be ready to donate but is willing to subscribe to your newsletter is just as important as someone contributing. As they receive news and stories about the organization’s success, they will be more inclined to donate or volunteer in the future. Newsletters are also useful to keep volunteers updated with schedules and opportunities.